Farhan Saeed has helped to revive the art of music videos in Pakistan. Since 2011’s Khuwahishon, Farhan has steadily mixed out high-quality music videos of his hit singles including Pi Jaun (2012) featuring Isha Sharwani, Halka Halka Suroor (2013) featuring Amna Ilyas, and Roiyaan (2014) featuring Sabeeka Imam. The upcoming music video of Farhan’s single Koi Raukey Na Mujhey directed by Humza Yousuf which features Iman Ali, veteran actor Sajid Hasan; menswear fashion designer Munib Nawaz and Farhan himself.
Koi Raukey Na Mujhey also marks a musical departure for Farhan where he experiments with an electronic Dubstep format in the large-scale music video production.
Expectations for Koi Raukey Na Mujhey loom large: Roiyaan directed by Yasir M Jaswal won the Song of the Year at the Lux Style Awards (LSA) in 2015, while Pi Jaun shot in New Delhi and directed by Kenneth Dawson featured stunning underwater shots taken by Sumair Verma and Halka Halka Suroor also directed by Humza Yousuf featured dramatic ethnic fashion and slow stop motion photography and was a tribute to the late great Nusrat Fateh Ali Khan; all a lot to live up to.