BeechTree introduces a new initiative, “BeechTree for Charity” this Ramazan. This new project highlights the brand’s commitment to creating more space for social responsibility in fashion. To this end, their first project under the “BeechTree for Charity” #BT4Charity banner is collaboration with Shaukat Khanum Memorial Cancer Hospital for a Ramazan campaign whereby the brand will be offering patrons 75 percent off on selected stock at all BeechTree retail stores across Pakistan. BeechTree will then donate 75 percent of all sale proceeds to SKMCH at the end of the campaign. The Ramazan special sale for SKMCH will be available at all BeechTree stores from 26th June 2015
Speaking about the launch of their new campaign, Brand Manager Kehkashan Raza said,
“We are delighted to be one of the fastest growing retail networks in the country. With BeechTree for Charity, we embrace the spirit and values of humanity, whereby we have looked to engage and indeed leverage this retail power of our brand by partnering with pillars of charity in Pakistan. We are proud to work with Shaukat Khanum this Ramazan, as it is an incredible institution with utmost integrity.”
BeechTree is a fast fashion, high street brand making modern and trendy clothes that are easy on the pocket. Within a span of few years, the brand has emerged as a leading women’s wear brand in the local apparel industry since its inception in March 2010. BeechTree is the brain child of Shehryar Buksh of HKB Stores, who foresaw the need of an affordable label for the huge customer base visiting the parent store (HKB). Managed by Kehkashan Raza, an experienced textile professional, BeechTree has grown tremendously over the past five years with 10 outlets in all the major cities of Pakistan.